The Marketing Game Plan of BJP for 2024
by The Prudent
To The Hearts of Rural India
Before the 2019 general elections, under a drive, the central government divided India into several units and deployed its Grade A officers to those units. Each unit contained several rural areas. The task of these officers was to sit with all the villagers and every officer in the area responsible for making possible the schemes of the central government; schemes as Jan Dhan Yojna, Direct Benefit Transfer for Farmers, Subsidy for Shauchalaya, and Ujjwala Scheme, etc. This used to happen at the same place, under the same tree where village panchayats were held, so that almost the entire village could gather there. The officer would name every government scheme for them, and those who weren’t a beneficiary of any such scheme would raise their hands. Then, the officer would ask the concerned officer for the scheme to guide those people through the process and paperwork right there. People for the first time in their lives, saw work happening and benefits reaching their homes without middlemen and without any corruption. This strengthened the support from rural areas. And India has a 2/3 rural area. Getting to the heart of rural India is winning more than half the war already. The same drive might soon happen again. And once again it would repeat and strengthen Narendra Modi’s and BJP’s bond with rural India.
Collaborations with Social Media Influencers
In the recent past, you all might have witnessed several BJP leaders from the legislature have been appearing frequently in podcasts and videos with social media influencers. The government is doing this to communicate to the youth what it stands for and what they are doing. This is happening mostly with influencers who are either neutral or create business-focused content. Such content on social media forms a chain of short-form content that keeps on circulating in social media. This would constantly provide a boost to the positive branding that is needed to win the elections. This strategy makes too much content in relatively less time and it floats for months.
The Uniform Civil Code and Ram Mandir
The government might soon want to pass the Uniform Civil Code, probably before the end of 2023. This will as usual infuriate the leftists and Islamists in the country. As per their playbook, they will opt for practices like protests, that will eventually turn into riots. Near to that timeline, Ram Mandir, with a well thought marketing campaign, will also be opening in January 2024. Leftists and Islamists will go mad about these two events occuring nearby in the calendar. The unrest they cause will polarize the nation heavily, eventually unifying the BJP’s voter-base.
